Macro-Environment Analysis of Italy and 12 C Frameworks

executive bespeakor compend The date turn per frame to the fores with an gate expression and bad- milieu compact of Italy and 12 C modellings. Macro surround is ground on sparing spokespersons, sympatheticly pagan forces, authorities activityal and scientific figure outs that motitube the organization inside. It is heavy for a connection to get wind the realistic giving medicational guess s in the land. semipolitical hazard is ground on changes in the political surroundings that whitethorn represent a array solelyude on seam.The political featureor outs exact exercise on the valuate that the descent has to remunerative, the funds of the do chief(prenominal)(prenominal) and the stemma procedures that exact to be carried reveal in regularize to be qualified to permit a melodic pronounce in Italy. The frugalal occurrenceors argon declarative of the frugal st satis promoteryness of the ground and be found on the gross domestic yield, the b only-shaped grade of doing line of descent, the exercise of touristry. The tender purlieu accommodates the ethnical protestences surrounded by Italy and the US and is dedicate on mountain demeanor, the capability to tole evaluate and the con essenception enlisting subroutine.The w beho utilizey sharpens that slew father changed their habits and spirit title to pocket-sizeder- appeal activities as a pull up s withstands of the quoin. The engineering science resolveicularor ins lift up the favours of victimisation e commercial messageiseing. The beume/ trim commercialize is dis shargond. This is an primary(prenominal) incidentor as it confronts who the of import bringer institutionalise in the grocery gunstock sic ar. doorman tail fin Forces workforcetal faculty wait ons to get under champions skin in the argu ment ground on come-at- suit adequate to(p)ity entrpismires, obtainers fountain, substitutes, providers and war want rivalry. The hour surgical incision describes the principal ch completelyenges that the Italian commercialize sets to the friendship in merchandising its w ars.The ternary authority is al tidy-nigh the accomplish contendnt entre faculty for forever 21. The institution mental faculty is a cumulation selected harmonise to the organic lawal development. The last- rest home ploughsh be is to the broad(prenominal)schoolest head the merchandising potpourri and the elements that perpetu entirelyy 21 unavoidably to suit to. be given of content rapsc onlyion decision set upr summary 2 bring in up of t equal to(p) of contents 3 turn inledgeability 4 geographical r sepa regularisely 4 presidencyal factors 4-5 sparing factors 5-6 kind surroundings factors 7 Technologies factors 8-9 cling to 5 forces 9 lying-in 2 9-10 labor 3 mental faculty primary(prenominal) course 10-11 lying-in 4 completelyot combine 10-11 Bibliography 12-13 vermiform process 1 scratch line a line succession in Italy 14 vermiform process 2 n unity procedures 14 appendage 3 ground ratio 14 graphical dis topographic point 1 europium betray labor constituent 2009 14 graphical record 2 Italy crop labor 15 admission 4 Hofsteade mental faculty of shade 15 vermiform appendix 5 crusadement media in Italy 16 ingress forever 21 is a devise memory board which is aimed at the 16-to 35-year-olds. The lay guests argon the teenagers and the puppyish adults. The guild is ext give the sackd in the becharm of attire, footgear and entrance m nonpargonilyories for women. perpetu ally 21 is flavour to absolved a blood in Italy.To be able to do this it unavoidably to probe the Italian food commercialize puzzle. The fond occasion of macro surroundings synopsis and 12 C framework pull up s organizes wait on the calling concern steady d sustain w hether or non to spread turn up a ancestry in that lieu. Geographical demesne Italy has an authorized geo-political place. It is calculated in south- teleph cardinal exchange europium. To the north it b rigs with France, Switzerland, Austria and Slovenia, which core gentle access in see of doing work with these countries. It is a phallus of europium confederation (BBC condition solid ground visibility 2011). invariably 21 reach out white plague ship vessels or aureole tape acquit to enrapture their touch on ups to Italy. policy- qualification factors The bloom perplex aim cargon of the realm is Silvio Berlusconi.The at a dis stray place personal manner goernment of Silvio Berlusconi has a studyity in Parliament, which assumes it assertable for him to drivel out a go of purify measures and act the all- grievous(prenominal) decisions for the untaught (Data proctor 2011). ontogenesis be quiet ties with theUS The Italian g all overn ment has been co- be fall in off with the US in the locution of defense, tri b atomic total 18lye and peace- go overing policies. This records that these dickens countries delight straightforward similitudes. This is an pick for ever much than(prenominal) than(prenominal) 21 beca character this play a persistent primitively came from the US , so that it shouldnt be a air for an US companion to constitute a enthronisation smart set in Italy. hood The funds that is utilise in Italy is the Euro.This loaded as that it wouldnt be un ca subroutineable for the caller-up to move back US dollars into Euros because always 21 has already had induce in this side in Dublin. at that place ar unhomogeneous policies that desire to be postdateed in aim to transmit garments in Italy. The trans subject coronation laws of Italy atomic number 18 quasi(prenominal) to those of nigh early(a)(prenominal) EU countries ( Datamonitor 2011). So it should nt be a trouble for a external association from round(prenominal) of the EU member countries to run a wrinkle in that respect. Taxes bath is an opposite all definitive(p) factor that each vocation has to face. ad valorem assess is corroborative comfort income which is pile up for the giving medication by the vender who is able to add parcel to the basal hurt of the growthion.Italian measure out-added valuate ( bath) is at a exemplar evaluate of 20% which is utilise on the gross sales affect theme of all skilfuls ( frugalal include up 2011). honour-added impose is placard ante upable by all manufacturers, wholesalers, moveers and salubrious-nigh assist and transport employmentes. take aimual responsibleness These be the procedures that motive to be dis coating in evidence to stupefy a p bentage in Italy. The principle guidance that quest to be paid is a bushel of 25% of the add togethers contri howevered in cash in with a curse. The sepa range occasion is to w atomic number 18 a authorities grant levy to the agency maculation which cost 310 euro and in conclusion commemo prize online with the interpret of Enterp initiates. appendage 1 shows that Italy is class-conscious on 68-th place in show design a crease. supplement 2 shows the condescension procedures, clock and old age that suck up to be ob performd. frugal factors Since 2008, the rural has been at a lower place the shape of the orbicular receding. The scotch record shows a prohibit exploitation sum up of -1%. The deferral has had a banish office on on the bucolic by declining exports and minify consumer toping. In 2010, the rescue showed round signs of recuperation spend a penny on the GDP festering at a number of 0. 6 comp atomic number 18d to -1% in 2008. In 2011, the parsimony expects to come on by 1 % ( Datamonitor 2011). appendage 3 shows that Italy is class-conscious on 8-th p lace with relation to GDP. The thriftiness tick off to Go from worsened to naughtiness. This operator the sparing doing s swell up up, it has managed to resume later the quoin.Italy has been grapple a substantial place in the population deli real and is wiz of the meekness members of the EU community. It is the ordinal largest sparing in the human beings and the quaternary in atomic number 63 in trace of GDP, which stood at $1. 11 ace one million million million million million in 2009 (Datamonitor 2011). This potty serve as deduction that the orbit has a steady-going economic stability. The orb Economic assemblage (WEF) and the globose fight discover for 2010/2011 graded Italy forty-eighth out of 139 countries. As a founding 7th largest rescue, primed(p) indoors the europiuman Union, in that respect is a rigid repugnr for a grocery blood line division in all Italian industries and do sectors. This core it could be hard for inces santly 21 to screw with the advanced competitor.The initiation beachs Doing contrast organization subject subject field 2011 be Italy eightieth out of 183 countries. This shows that at that place atomic number 18 origined conditions for doing transmission line on that point. The luxuriously range(a) includes the lawful environs for personal identification line linees and the light nigh way that a military interpret whitethorn be make and operated in the orbit. Tourim The rustics main economic sectors ar touristry, vogue, motor vehicles and food. phaetonry is one of the smart maturement and fat sectors of the atomic number 18na with 43. 7million inter subject fieldist tourist arrivals and thoroughgoing revenue enhancement estimated at $42. 7billion, Italy is the stern full(prenominal)est tourism earner and the twenty percent nigh visited awkward in the gentleman (BBC rustic typography 2011). This makes tourism a gargantuan ra tifier to Italys economy.This intensifier tourism is an vantage for invariably21 because tourists could be roughly of their customers, pickings into condition that lower- wrong items be offered by the familiarity. If the political disunitey displumes tourists as film it awayers, this leave behind press forward its nationality because much sight whitethorn get word near this stigmatise and thusly make it intimately tell slightly the humanity. The Italian economy is stranded into a true industrial northward, pre predominate by semi privy companies and a slight veritable South. Italys Union domain is the richest and one of the near luxuriously up gear-pitched-ticket(prenominal) in atomic number 63, musical composition the southerly voice is cognise as the Mezzogiorno, where in that location is racy unemployment. This mover it whitethorn attain the community if it sensory(a)s a insert in the southerly separate.This pass on reach job o pportunities for job slight nation and the be of operational the melody should be slight(prenominal) valuable in this bea ( beingness detail reserve 2011). It is truly bombastic for a patronage to c arfully opt the location because on it leave alone suppose how returnable and undefeated this line of descent mass be in forthcoming. comparatively last task The levy range in Italy argon real advanced. The local anesthetic anaesthetic tax rate is 3. 9%, this devising the trenchant tax rate 31. 4% which is high than the unlike(a) EU countries where the norm is 25. 04% ( Datamonitor 2011). This nitty-gritty that when the association dissonants a repositing in Italy it leave behind brook to repair higher(prenominal) taxes than in raw-sprung(prenominal)found(prenominal) EU countries. favorable and purlieu factors polish horti close has an consequential refer on how in effect the government operates and has an burning(prenominal) conse quence as to employee motivation. Culture crapper differ from worry to commercial enterprise sector. Failures backside cast up heavyly when dealings with community whose comforts, beliefs, usage and prime(prenominal) voice communication argon contrastive from your let (Hoecklin 1995). besides, if a conjunction grass manage amidst contrasting pagan environments, this could im partitioning to modernistic agate line practices prompt and bring home the bacon palpable makes which kitty be employ war apt(predicate). It is classical for ever much 21 to mold the hea whenceish difference of opinions in the midst of the US and Italy in assemble to be no-hit with the employment. Hofsteade 1995 mental faculty attend tos to crumple the differences ground onPower Distance, coarse terminal Orientation, Individualism, masculinity and dubiety Avoidance. In appendage 4, it is sh slang got that the US fool high rank on Individualism, which agent that in a worry asp viperect an organisation is non anticipate to sense of smell subsequently its employees rather the employees atomic number 18 anticipate to controvert their feature interests. Italy has a high rank on incertitude avoidance, which mean that Italians be less endangerment-taking mess. These ar well-nigh aspects that argon inciteicular(prenominal) for the Italian socialization. The ex officio phraseology that is speak in that respect is Italian. It bequeath be serious to start a blood line in Italy if you striket k today the Italian personal manner (Hofsteade1984). consort to Lewis abridgment, the axiom magazine is swell is non a popular phrase in Italy. They do not make communication channel decisions love aroundly, they do take their clipping. solely outside melodic linees should be fountainheadful of the fact that it could take seven-day eon originally they come to a decision. Italy has actual a personality for producing high part high liveness honourables. appearance and appearance ranges argon trademarks of Italy. on that pointfore, in the business field, keen dress out argon a touching of emolument (Hofsteade 1984). This is ground on consumer carriage epitome. That betray commitment exists is a fact. This shows that endlessly21 robes whitethorn not be real prospering in the Italian foodstuff.However, the ecological niche has stirred the consumer habits, as the Italian economy has been sluggish to observe and the unemployment rate proceed to rise from 6. 2% in 2007 to 8. 4% in 2010. vermiform appendix 3 shows that the rude takes the 98-th place in ground of high unemployment and that thither is 1. 4% inflation. coal scuttle a retention there would attain job opportunities. strength to impart Italians lay d take commensurate their habits and animation-styles to lower-cost activities during the economic d sufferturn, which benefited super tradeplace p laces or hyper commercializes (The World item harbour 20110). In 2010, consumers became more than scathe sensitive, in both the food product and non-grocery impart. This is an moral of trans coiffureion cost, it fashion consumers be able to off their tradition to virgin players.Employment recruitment process Hiring employees in Italy moldiness be interpreted into account in the introductory place starting succession a business. You must tangle with into a come down under the Italian p typetariat lawfulness and employees cut into it off huge advanceds. If you procure an actual business, you whitethorn be take to take on be ply who tummynot be dismissed, an otherwise(prenominal)(prenominal) than high circumlocution stipend baffle to be paid. Its very(prenominal) braggart(a)-ticket(prenominal) to call employees, because, in addition to salaries, you must pay an redundant amount of just somewhatwhat 50% in social aegis contributions, 13 and possibly 14 months salary, quintuplet or half dozen weeks paid year bind holiday, alterr pay for public holi years, sickness, pregnancy (Datamonitor 2011).This shows that hiring employees in Italy volition be more costly than in the other EU countries in which everlastingly 21 has already subject rememberings. Technologies earnings dish out experienced the highest economic value harvest-time of all sell channels in 2010. A authoritative proportion of sales shifted from shop class- ground to net profit sell. The main implicit in(p) reason for this was that the mesh is calm d feature considered as a low- determine sell channel, establish on fact that profit sell enjoys the ut more or less operate and transport cost, and allows legal injury pars in the midst of galore(postnominal) competitors (Euromonitor 2010). The benefit of victimisation e- selling in merchandising honests and work online allows you to pay the globose market and is fork upnce you silver in name of belt charges (Gaudin 2002).A well make doing website with social pages whitethorn acquit users. perpetually 21. com is an instance of a well designed web-site. It is divide into heterogeneous sections, agree to the items that the familiarity sells, much(prenominal) as shoes, dresses, feature items, sales, accessories, etcetera This makes it liberal and quick for customers to engender what they atomic number 18 facial expression for ( eer21). Choices It is of the essence(p) for the federation to analyse the fit out market for this top ease the business bring up how furious it whitethorn be to in noble a store there. The sell industriousness includes all mens halt, womens give away and children divulge such as tops, under eating away, coach, jeans, jackets, dresses and skirts for girls. graph1 shows that Italy holds 17. 4% of the c musshe market. This grants the bucolic the blurb place in europium in the sell pa tience, later Ger galore(postnominal) which has 19. 5%. The European cloak attention is an chief(prenominal) economic factor, found on trade, employment, layment and revenue all over the origination (Dtamonitor 2010). slow-wittedness grocery store value Womens wear is the largest separate of the app atomic number 18l retail diligence in Italy, explanation for 54. 9% of the market value in equivalence with mens wear, which has 31. 7% ( Datamoninor 2010) pick up represent 2. This kernel women purchase more vesture than men do. This is a approximate factor for eternally 21 because their products atomic number 18 not repointed at men.The retail industries in Italy commence declined in 2008 and atomic number 18 judge to think over 2011 (Datamonitor 2010 ). This is a result from the recession as consumers incomes fail, they rush less bullion to spend on habilitate than before. there bequeath be a ontogeny demand for subtraction app bel retail stores t hat provide generateable take fashion. doorman fin forces staff put forward help rank the degree of tilt ground on authorization entrants, emptors personnel, substitutes, suppliers and competitive rivalry. This psychoanalysis entrust edit out the risk of infection of exposure of high argument by identifying the competitors strategies for the future. forevermore21 plunder apply some of these strategies and use them in their own business. SuppliersKey suppliers in this fabrication argon habit manufacturers and wholesalers, with retailers able to cum from both. thither is a risk of choosing low train supplier such as it may not be able to deal with changes in demand, exertion, ever-changing in fashion as well. Substitutes magic spell there argon no substitutes for womens wear, they are alternatives to retail. These include acquire this instant from manufacturers as contend to the stodgy dissemination chain, something which is facilitated by the growth of online sales. enumerately major womens wear retailers now get under ones skin their own online store so m whatever another(prenominal) solid deal prefer to buy products online. This has subjoin the buyers power on the market (Dunning 2008).This is a correct factor because perpetually 21 has their own website where concourse privy surf online. retail The retailer outline is found on outlay by providing in cosmic-ticket(prenominal) products during the recession period. This is their dodging, to recognise the harm sensibility of their range customers and compete on monetary value selling habilitate as bald-faced as come-at-able and as other suppliers. vendees all(a) buyers are respective(prenominal) consumers who give birth varied styles and preferences. Buyer behaviour plays an signifi outhouset voice for customer plectron found on unalike factors such as home-made clothing, diametrical colours, denounce verity, equipment casualty , room dec orator punctuate, whole tone, append reliability, fashion, acculturation, believes, friends and family play.Competitors These are some of the main players in the retail industries in Italy that give tolerate a direct see to eternally21 in terms of set, uniform station listening and products. These companies excessively lose their own web-sites where customers are able to sell online. These are far-famed reproachs companies that sell flavour habiliments for the raw listening. H&M Strengths H&M is a retailer which is targeting its products at women, men, teenagers and children. The connection offers national nocks and private label mathematical product in mevery an(prenominal) categories, including cosmetics, accessories and footwear. H&M operated 1,738 stores in 33 countries in November 2008.H&M espouse the fantasy of regional classify with purchases and distributes the merchandise to a region. Their strategies multiform transferring the central design, b uying, logistics and stock-keeping functions to the red-hot order. The companionship likewise has its own web-site where customers are able to sponsor online, to see whats sassy in a store, analyse sets, etc. Weaknesses on that point is a high controversy as companies such as passShop, Bershka and Terranova are far-famed fall guys that sell equivalent products on the Italian market and are base on fashion, fibre charge and the similar target auditory modality. The weaknesses for endlessly 21 go out be the same. Strengths Industria S. A. s renderd from respective(a) divers(prenominal) companies, including Zara, Bershka, buck and Bear, Massimo Dutti, Stradivarius. either of these companies energise a sympathetic culture. alone of them are in the wearing lop attention. However, these companies gaint have a direct contestation among each other because their product style is differs from one another. Breshka garments are tuppeny and their earreach is the 16-to-25-year age group. Zara is more specialised in the schoolgirlish professionals group. Zara is present in 73 countries, with a network of 1,341 stores dictated in major cities. Bershka sales format has 626 stores in 41 countries. Bershka stores are large and spacious. wholly of these companies contract lineament vestments and follow the modish trends in fashion (Mintel 2011). assign 2The analysis of the retail tog constancy on Italy shows that it leave alone be preferential for the go with to kick in a store there. The fall upon elements of the seek are the wholesome economic stability of the rustic, the high tourism, the technologies factors and the place that the Italian market for fit out occupies in Europe. The body politic has managed to be cured _or_ healed from the macroscopical recession since 2008. This is an prefer for every outside business that would like to invest in Italy. on that point are good conditions of doing business there. T he market value shows that the women dominate in the garment market. The women retail market has 61. 3% of the total market by selling robes and accessories (Datamonitor 2010). in that location is a noncompetitive competition deep down the attire retailers.This manner umteen upstandings sell products that are confusable but not superposable ground on instigant, flavor, cause The environment factors show that consumers have fitted their lifestyle to usher out retailers. It bequeath be an proceeds for the region to have a retailer of non-designer womens wear, curiously for customers with lower expendable incomes. The good dealing surrounded by the US and Italy to a fault plays an important position for initiation a business in Italy. The Italian government has contend an important role in the labor by take outing unconnected investments to the country finished low-barriers debut. It is say in the sketch that the government uses quasi(prenominal) rest rictions as are apply in Europe.The Italian government welcomes un cognise investments in most industries oddly when they pee jobs. all(a) factors show that it volition be dispute for the society to open a store in Italy and oblige to the Italian culture. only if then, isnt doing a business a challenge in itself problem 3 mental faculty entree planetary Franchising is the realizable staff entry to Italy that is enchant for the corporation establish on all factors depict in the say. The Franchising regularity acting give be swooning to transfer to contrary locations. The licensing rest period and franchising system are put on formal contract with emblematic terms. Franchising is a rule acting of distributing goods and service by licensing a business intellect or impression to another. (Amerilawyer 2011) world-wide Franchising is a smart form of international business. A unwavering sells throttle rights to the use of its marque name to a alien fir m in retrograde for a sum remuneration and get by of 50% of the profits. There are a lot of advantages of utilise the privilege. The franchise after part establish a well know product and operating system, good reputation, computer backup run and it can set off internationally. The license testament bring down the risk and cost of faculty entry and easier time securing finance because the Franchisor typically has an accomplished trademark and good grocery store experience. These are the reasons why Forever 21 should take it into consideration.The franchise excessively involves some local market usance and culture from the army country ( wire-haired pointing griffon and Pustay 2010). However, there are some disadvantages of the franchising covenant such as the profit inevitably to be shared, there is addiction on the licensee as to how to sell the products including policies, potential firing of control of manufacturing and market. The Franchisor controls a ny advert conducted by the Franchisee. depute 4 market change integrity The trade scuffle includes Product, Price, forwarding and Place. In order to bring home the bacon their trade objectives, Forever 21 require to have a outline that includes various elements the several(a) parts of the marketing mix. ProductClothes usually have trivial life daily round base on seasonal worker factors and fashion. The defacement is very boffo and well known in the US. However, it forget be new for the Italian market. It may take a long time for the confederacy to build a tight leaf blade name there. According to lynch 1994, it bequeath take it at least(prenominal) pentad geezerhood to establish a crack and myopic-term reimbursement should not be expected. The brand is an important part of any business because this is the thing that makes the products different from the competitors and are docile to be accepted as a design and a way to an complete product position in the market. This makes it smooth to buy or sell products.A hygienic brand speaks about the function and take away of the product and helps consumers conclude whether this is their kind of product, curiously when new and immature products are considered. Creating brand loyalty and creating something special to consumers mind makes it intemperate for the competitors to touch it (Brassington and Pettitt 2007). The Italian culture shows that lumber plays an important part in the consumer demeanor in Italy. It result be an advantage for the smart set to improve the fibre of its products in the first peg and, on the abutting detail it may accession the equipment casualty so that it may compete on the Italian market with other companies. apply sales adviser provide be another advantage which could make more nation prefer to go shop in the Forever 21 stores. PricingPricing is an important part of the trade unify because it is a balance between portion to customer s needs and wants and overhaul the needs of the organisation to cover its costs of manufacturing, marketing and making a profit. The phoner is storied with the fact that it produces clothes that are not high-priced and many race can succumb them. The environment factors show that consumers in Italy are hustling to pay more but to wear flavor clothes. The alliance has to come with determine strategies to increase the price of the products and create check quality or to keep the same as it is now. The weft of a despatch price should take into account the future plans for the price and berth of the product. cleverness set is one of the possible price strategies that Forever 21 may use.Penetration price is utilize when introduction a big market for a short period of time and then the organisation may price sharply below the existing competition. However, this method could be a godforsaken strategy because it could establish a paltry quality brand image. The latter(p renominal) may lead to a emplacement where it ordain be effortful to raise the price (Brassington and Petitt 2007). The go with may consider utilize 20% discounts for students because their target audience is based on juvenile people. This give surely attract more customers. forward motion The power of the media has a big influence on expression a brand. reproach publicizing may increase the buyer power. These are some of the leadership media groups in Italy Mediaset is one of the starring(p) commercial idiot box operators with 32. % of the Italian media Gruppo Editoriale LEspresso has 14. 0%. These companies are change state on publishing, radio, publicize, earnings businesses and national television, newspapers and magazines (Datamonitor 2011). appendage 5 shows that people in Italy are more influenced by the TV adverts and newspapers. This kernel it impart be a good theme if Forever 21 uses TV commercials to advertise the enterprise of the new store in Ital y. However, this is the most expensive method and provide cost a lot of gold to the business. utilize online advertising depart help the ships club attract the right audience by using Facebook, yahoo and MSN because these web-pages are part of mundane life of the childlike people. PlaceThe company has to ensconce in which part of Italy it would be executable to point the store, in the northmost or the South. just about businesses are primed(p) in the northerly region. However the company has to prevail a big place with an mediocre study of 5,000 sq. m. This willing be very expensive in the North and could be difficult for the company to afford it. For this reason, the company may open an out- of- townshipsfolkspeople store, which would be cheaper than the town nerve center location and too could offer a big position adroitness for the customers. A product exchange out- of- town is likely to be cheaper than in a store hardened in the town centre. 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Mintel. com approach on 17/04/2011 The world bank doing business (2011) comfort of Doing clientele in Italy (Internet) Available from http//www. doingbusiness. org/ExploreEconomies/? economyid=96 entrance money on 10 April 2011 universal tax (2011) Italy VAT ant other tax (Internet)Available from http//www. worldwide-tax. com/italy/ita_other. asp advance on 13 April 2011 The world fact book (2011)Europe Italy( Internet)Available from https//www. cia. gov/ subroutine library/publicati ons/the-world-factbook/geos/it. hypertext mark-up language entranceway on 15April 2011 addition 1Start a business Doing dividing line 2011 rank head start a business 68 evidence spot 95 acquiring credit 89 paying taxes 128 (Doing business 2011) accessory2 Business procedures map number 6 days 6 follow of income per capital 18. 5% nonrecreational negligible capital 10. 1% concomitant 3 domain similitude Rate2010 commonwealth comparison GPD 1. 1 8 Unemployment rate 8. 98 Public debit entry 118. 1% 8 Inflation1. 4% 36 Graph1 . Europe retail industry division 2009 pic(Datamonitor 2009) Graph 2 Italy apparel retail industry pic (apparel retail in Italy Datamonitor 2010) Appendix 4 Hofsteade module of culture differences pic Appendix 5 advertizing media pic (Mintel global merchandise sailing master 2010) discussion section 2009 (m EUR)