Porter Generic Strategies on Indian Automobile Induatry Essay

PORTERS GENERIC COMPETITIVE STRATEGYAutomobile SectorMARUTHI Low Cost reaping Differentiated expediencyProduct PricingMaruthi build high walls of safety against competition by its very competitive determine i.e. pricing as low as possible for the subprogramicular ware. Maruthi has in addition been a high society that has strived for sustainable development with their three R framework standing for reduce, recycle, reuse in its plants, so that there is a minimal stress on resources emphasizing on low address while retaining their promise to the customer. Maruthi Product Target Market PricingAs important for low cost provider they are also backed by huge economies of scale as depicted belowCustomer ServiceIn the other hand maruthi has been sought by people for its distribution and service availability across the continuance and breadth of the nation. Yes, you muckle get lost in India, but chances are there will be a Maruti Suzuki Service Station close at hand. Wherever you go, across the length and breadth of this grand nation, our service network follows. boasts maruthi relying on its widest service network servicing more than 40,000 cars a day. Maruthi has been No.1 in the J D Power Customer Satisfaction Award for a staggering 13 years in a row. Its a survey that rates the after-sales service experience, one that no other globular car grocery leader has won even once. SourceMaruthi.co.inTATA COST LEADERSHIPTata motors is a part of the conglomerate TATA and their focus is to provide cost effective solution to their customers going in line with their charge of To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. Source Tatamotors.com Focusing on values worry Integrity, Accountability, Innovation, Passion for excellence with their focus to provide low cost solution ranging from TATA flag mark product NANO. The following picture gives the price list for thecars,Source Car pricedhekho. comTheir economies of scale are one of the highest in the industry signifying the low cost in production also reuse and less emphasis on design features and these coupled with their unique processing of fixing reverse methodology of pricing the product inaugural and thereby innovating and designing so as to fit the price makes them the leader in providing low cost solutions reaching out the customers. TATA also boasts it service network being wide and reachable in more or less all corners of the nation but their main focus and strive is on providing low cost solutions.MAHINDRA specialism (BLUE OCEAN STRATEGY)Mahindra & Mahindra (M&M) manufactures utility vehicles (UVs), tractors, commercial vehicles (CVs), three-wheelers and gensets. Mahindra was the first mover when it comes to utility vehicles in India and has an indomitable market and holding in customer mind when their focus is on performance under optimal price. It is Indias market leader in UVs and tractors and In land, Ma hindra has dominant share in all its segments Source SIAM, Company Data, reference work Suisse estimatesMahindra earns a competitive advantage via a combination of a tractor and UV business in India which grimace very little or no competition. Mahindra brought in SUVs in Indian market way on raw power and performance with the launch of Bolero and the launch of Scorpio has proven to be a game-changer for the company and has help it transform its image from a people-mover to luxury SUV manufacturer followed by launch of its most-awaited XUV 500 imposing the SUV category with its differentiated products. All this was keenly observed by famous strategist and thinker Mr. C K Prahlad and named the whole milieu as FORTRESS MAHINDRA. Fortress Mahindra means that if you go into a true mobility business where you can share procurement, where you can share research and development synergies, where you can share logistics, where you can share brand, you can share channel and then create a mobility web where it becomes easier to enter amobility business that somebody else cant and easier to defend when somebody tries to emulate. Source Business Today